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Retail Printing Applications Top Tips

Retail is a cutthroat industry as theadvent of 'Shop and Drop' services, the need
survival of companies depends on successto print delivery notes and invoices at the
compared to competition. Retailers aresame time has become key to retailers.
increasingly focussed on technology toRetailers are increasingly looking at vehicle
achieve a competitive edge. Printing isprinting solutions that are easy to mount in
required in the retail environment from thea  delivery  van's  or  truck's  cabin.
shop floor all the way to the distribution
centres and warehouses. Retailers shouldOther printer technologies retailers should
therefore pay attention to the specifickeep an eye on are thermal printers. Thermal
printing applications in any given point inprinters have become increasingly attractive
the  supply  chain.solutions to the retail market with the
advent of RFID. However, the high cost of
Warehouse  and  Distribution  Centre:RFID tags currently means that retailers will
reap benefits from printing barcodes through
Warehouse and distribution centres requireserial and line matrix printers. Thermal
printers that are highly reliable, robust andprinters have become widely used on filling
can cost effectively print high volumes ofpumps, information kiosks and point of sale
documentation day after day withoutsystems. TallyGenicom expects to launch its
disruptions. Printers ideally suited for thisthermal printing solutions later on this
environment are line and serial matrixyear.
printers. Not only are these types of
printers robust, serial and line printers areThe proliferation of printing applications
capable of continuous print all day long, dayavailable for the retail market has lead to
in, day out. They offer a high level ofit becoming extremely important that
reliability with an incredibly long workingretailers spend time with their chosen vendor
life. Capable of printing up to 1,800 linesto  discuss  their  specific.
per minute, the serial and line matrix
printers can be used for printing materialsAbout  TallyGenicom
such as barcodes, dispatch notes and
invoices. This accounts for massive savingsTallyGenicom is one of the largest companies
in terms of capital equipment, running costs,in the world focused exclusively on supplying
reliability and time spent with usercomputer printers, supplies and service to
intervention.commercial and industrial users. All
TallyGenicom products are designed and
Office  Printing:manufactured to perform critical,
business-specific printing tasks in
Office printing in the retail environment isindustries such as healthcare,
similar to corporate printing requirements.transportation, manufacturing, warehousing
Retailers who are thinking about implementingand retail. Major international corporations
printer solutions for the office should besuch as Wal-Mart, American Airlines, Tesco,
looking at printers that provide high qualityDaimler Chrysler, Blockbuster and Volkswagen
output in full colour. Retailers should alsouse TallyGenicom printers because of their
make sure the printers they look to implementcustomized design, rugged construction,
come network ready. Colour and mono laserproven  reliability  and  durability.
printers will help retailers to print
promotional and meeting material effectively,TallyGenicom world-wide headquarters are in
thus reducing printing costs, just likethe United States in Chantilly, VA near
impact  and  serial  matrix  printers.Washington, D.C. Its European headquarters
are in Ulm, Germany. In Europe the firm has
Vehicle  Printing:operations in Paris, Vienna, Milan and
Basingstoke in the UK. Asian operations are
With today's retail environment being everlocated in Singapore and Jiangmen, China. The
changing, retailers offer a variety of 'Shopcompany markets Tally, Genicom and
and Drop' services, vehicle printing hasTallyGenicom products worldwide.
become increasingly important. With the



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